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Turkey Insurance

 

To prove how Direct Line Insurance go above and beyond to fix people’s problems, we got them to insure people's Christmas turkeys. Turkey Insurance was heralded in Fast Company, The Sun, Daily Mail, The Star and lots of other newspapers.

We advertised our Turkey Insurance policy on actual turkeys.

 Turkey Insurance covered burnt turkeys, dropped turkeys, dry turkeys, dog-savaged turkeys, undercooked turkeys and bland turkeys.

Turkey Insurance covered burnt turkeys, dropped turkeys, dry turkeys, dog-savaged turkeys, undercooked turkeys and bland turkeys.

 People signed up and were given an emergency phone number to ring on Christmas day.

People signed up and were given an emergency phone number to ring on Christmas day.

 We spent Christmas Day rescuing people from their turkey mishaps.

We spent Christmas Day rescuing people from their turkey mishaps.

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