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Turkey Insurance

 

Direct Line claim to go above and beyond what other insurance companies are prepared to do. So we got them to prove it by insuring people's Christmas turkeys. Turkey Insurance was heralded in Fast Company, The Sun, Daily Mail, The Star and lots of other newspapers.

We advertised our Turkey Insurance policy on actual turkeys.

 Turkey Insurance covered burnt turkeys, dropped turkeys, dry turkeys, dog-savaged turkeys, undercooked turkeys and bland turkeys.

Turkey Insurance covered burnt turkeys, dropped turkeys, dry turkeys, dog-savaged turkeys, undercooked turkeys and bland turkeys.

 People signed up and were given an emergency phone number to ring on Christmas day.

People signed up and were given an emergency phone number to ring on Christmas day.

 And we spent Christmas Day rescuing people from their turkey mishaps.

And we spent Christmas Day rescuing people from their turkey mishaps.

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