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Twitterventions

 

Back when there were no consequences to your random online utterances, we merged a traditional TV campaign with an online stunt to make Wheat Thins the first brand ever to become a number one trending topic on Twitter (without paying). In addition to the usual marketing stuff, the campaign received praise from The New York Times, The Independent and all the other newspapers people read.

This guy tweeted about how pleased he was that Wheat Thins was now following him on Twitter. We sensed his facetiousness and paid it back.

This guy had the audacity to tweet that he thought our campaign was fake, so we did this.

And this guy tweeted about how he thought he was the only person in the world drinking red wine, watching football, whilst eating Wheat Thins and cream cheese. Assume nothing, dude.