This guy tweeted about how pleased he was that Wheat Thins was now following him on Twitter. We sensed his facetiousness and paid it back.
This guy had the audacity to tweet that he thought our campaign was fake, so we did this.
And this guy thought he was the only person in the world who’d be drinking red wine, watching football, eating Wheat Thins and tweeting about it. We taught him to assume nothing.